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As far as viral campaigns go, i believe this one is genius. These men sent dead bees (dont fear, they died being transported from France and were not killed for the purpose of the exercise) to all journos in small cases with a letter explaining that this was their stunt bee Eric and if it did not appear to be moving to visit the following link in order to revive him (please click on the image I have kindly provided) - 
BRILLIANCE
